- With over 90,000 hits in the first 10 days, visits to the Raptor Build and Price configurator are setting records and driving traffic to Ford dealerships
- With a starting MSRP of $49,520, Ford dealers are already taking deposits with the first deliveries still more than a month away
- Most popular options include SuperCrew (91%), Luxury Group (90%), and Technology Package (77%) according to data tracked from the Ford.com website
As full-scale production is set to begin on the all-new 2017 F-150 Raptor in November, orders are already pouring into Ford dealerships nationwide as customer waiting lists grow and traffic on the Ford.com website topped 90,000 hits to the Raptor build and price page in the first 10 days online.
Performance, capability and technology improvements across the board make this the Toughest, Smartest, and Most Capable Raptor ever. With a starting MSRP of just $49,520 Ford dealers are seeing interest in the next-generation purpose-built off-road performance F-150 Raptor engineered by Ford’s Performance team.
Team Ford in Las Vegas has been one of the most successful Ford Raptor dealers in North America. Owner Steve Olliges, who races Raptors professionally off-road, says he already has nearly 300 customers on a waiting list. He fields two to three calls a day from customers across the country looking to place an order, turning many away due to supply allocation limits.
“It’s a great problem to have, but it’s tough because there’s so much interest in the product,” Olliges said. “We do everything we can to get our hands on Raptors for our customers, whether that’s referring them to other Ford dealers or making calls to find trucks for them.”
While Ford does not publically disclose production numbers, of the Raptors scheduled for production, 65 percent of early orders are identified as retail orders for a specific customer. The largest markets so far include Texas, California and Florida.
Meanwhile, in the first 10 days online, the Raptor Build and Price configurator on the Ford.com website has already seen more than 90,000 hits with nearly 30,000 completed builds. Of those completed online builds 91 percent are SuperCrew. Meanwhile, the Luxury Group, which includes features like 360-degree Camera and Blind Spot Information System (BLIS), has a 90% take rate and the Technology Package, which includes features like Lane-Keeping System and Adaptive Cruise Control with Collision Mitigation, has a 77 percent take rate. Shadow Black is the most common paint color.
“This is one of the fastest and most popular product launches we’ve seen in some time. Site traffic volume on the Raptor pages is currently more than five times our other performance vehicle lines and dealer demand is far ahead of expectations, which demonstrates to us that the Ford Performance team hit their mark with the new F-150 Raptor” said Rob Rosenbach, Ford F-150 brand manager.