(Las Vegas, NV) – At the Press breakfast and SEMA Show award conference the Ford Mustang and F-Series pickups were officially titled the “Hottest Car and Truck” at the 2012 SEMA show in Las Vegas. The SEMA Award – presented today – recognizes the most popular vehicles the organization’s members feature in their displays during the weeklong trade show.
Before this year’s show opened, SEMA officials walked the floor of the giant aftermarket expo and counted the number of new 2012 and 2013 cars and trucks exhibited in booths. More Ford Mustangs and F-Series pickups are on display than any other car or truck – testament to the popularity and appeal of Ford vehicles.
“We’re pleased and proud SEMA members agree with what our customers have been saying – that Ford Mustang and F-Series are the industry’s hottest car and truck respectively,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.
The launch of the new 2013 Mustang in the spring was strong, with Mustang sales this year up 18 percent over last year. Ford F-Series continues its 36-year record as the best-selling pickup in America, on pace to be the best-selling vehicle in America for 31 straight years.
Aftermarket exhibitors aren’t the only ones featuring Ford Mustang and F-Series in their booths. Ford is also featuring more than 10 Mustangs and F-Series trucks, showing off the extreme versatility of these iconic Ford vehicles.